live345 Privacy Policy

1. Who We Are

live345 operates the online gaming platform accessible at https://live345.club, offering casino games, live dealer tables, sportsbook wagering, slots, poker, and jackpot services primarily to players in Malaysia. References to "live345", "we", "us", or "our" in this Privacy Policy refer to the operator of the Platform, licensed under international gaming authority regulations.

live345 acts as the data controller in respect of personal data collected from players and Platform visitors. Our data protection contact can be reached at the email address set out in Section 15.

2. Data We Collect

live345 collects personal data in the following categories:

• Identity Data: Full legal name, date of birth, gender, nationality, and copies of government-issued identification documents (for KYC verification).
• Contact Data: Email address, mobile phone number, and correspondence address.
• Account Data: Username, encrypted password, account preferences, communication settings, and bonus history.
• Financial Data: Deposit and withdrawal transaction records, payment method details (e.g., Touch & Go eWallet identifier, bank account name), and balance history. live345 does not store full payment card numbers; card processing is handled by PCI-DSS compliant payment processors.
• Gaming Data: Bet history, game session records, wagering patterns, RTP statistics, and responsible gaming interactions (e.g., deposit limit requests, self-exclusion records).
• Technical Data: IP address, browser type and version, device type, operating system, time zone setting, and session log data collected automatically when you use the Platform.
• Usage Data: Information about how you navigate and interact with the live345 Platform, including pages visited, features used, and duration of sessions.
• Communications Data: Records of customer support interactions, including live chat transcripts and email correspondence.

live345 collects data directly from you at registration and during Platform use, automatically through cookies and server logs, and in some circumstances from third-party identity verification providers engaged to support KYC compliance.

3. How We Use Your Data

live345 uses your personal data for the following purposes:

• Account Management: To create, manage, and maintain your live345 account, verify your identity, and process your login sessions.
• Service Delivery: To provide access to live345 games, process bets and wagers, settle winnings, and deliver all features of the Platform in Malaysian Ringgit (MYR).
• Financial Processing: To process deposits via Touch & Go eWallet, Boost, Maybank, CIMB, Public Bank, and Online Transfer; to process withdrawal requests; and to maintain transaction records as required by anti-money laundering regulations.
• Legal & Regulatory Compliance: To comply with our obligations under our international gaming authority licence, including KYC verification, AML transaction monitoring, and responsible gaming obligations.
• Fraud Prevention & Security: To detect, investigate, and prevent fraudulent activity, collusion, money laundering, and unauthorised account access.
• Responsible Gaming: To monitor wagering patterns for signs of problem gambling and to administer self-exclusion, deposit limits, and cooling-off periods at your request or where required by regulatory obligations.
• Customer Support: To respond to your queries, complaints, and account-related requests through live chat and email.
• Marketing: To send you promotional offers, bonuses, and news about live345 products where you have consented or where we have a legitimate interest, subject always to your right to opt out.
• Platform Improvement: To analyse usage patterns and technical performance data to improve the live345 Platform and user experience.

4. Legal Basis for Processing

live345 processes your personal data on the following legal bases:

• Contractual Necessity: Processing required to fulfil our obligations under the live345 Terms & Conditions (e.g., operating your account, processing transactions).
• Legal Obligation: Processing required to comply with applicable laws and our regulatory licence, including AML/KYC obligations and responsible gaming requirements.
• Legitimate Interests: Processing for fraud prevention, platform security, and service improvement, where such interests are not overridden by your data protection rights.
• Consent: Processing for marketing communications, where you have provided explicit consent. You may withdraw consent at any time without affecting prior processing.

5. Data Sharing

live345 does not sell your personal data to third parties. We may share your data in the following limited circumstances:

• Service Providers: Third-party processors engaged by live345 to provide specific operational services, including payment processing, KYC and identity verification, cloud infrastructure, and customer support tooling. These providers process data only under our instructions and are contractually bound to maintain confidentiality and security standards.
• Game Studios: Game providers integrated into the live345 Platform may receive limited technical data (e.g., session token, stake amount) necessary to operate individual games. No Identity Data is passed to game studios beyond what is operationally required.
• Regulatory Authorities: live345 may be required to disclose personal data to our licensing authority, financial intelligence units, or law enforcement agencies where required by law or licence conditions.
• Business Transfers: In the event of a merger, acquisition, or sale of the live345 business, personal data may be transferred as part of that transaction. We will notify affected players before data is transferred and a new privacy policy applies.

6. Cookies & Tracking Technologies

live345 uses cookies and similar tracking technologies on the Platform for the following purposes:

• Essential Cookies: Required for the Platform to function, including session authentication, security tokens, and load balancing. These cannot be disabled without impairing Platform functionality.
• Analytics Cookies: Used to collect aggregated, anonymised data about how players interact with the Platform, allowing us to identify performance issues and improve the user experience. No personally identifiable information is used in analytics reports.
• Preference Cookies: Store your Platform settings such as language preference and display configuration.

live345 does not use third-party advertising or retargeting cookies. You can manage cookie settings through your browser settings. Note that disabling essential cookies will affect your ability to log in and use the live345 Platform.

7. Data Retention

live345 retains personal data for as long as your account is active and for such additional periods as are required by legal and regulatory obligations. Specifically:

• Account and Identity Data is retained for the duration of the account relationship and for a minimum of 5 years following account closure, in accordance with AML regulatory requirements.
• Financial transaction records are retained for a minimum of 7 years from the date of the transaction.
• Gaming session data is retained for 5 years to support dispute resolution and regulatory reporting.
• Marketing preferences and consent records are retained until you withdraw consent or request deletion, plus a reasonable period to demonstrate compliance.

Upon expiry of applicable retention periods, personal data is securely deleted or anonymised so that it can no longer be associated with you.

8. Data Security

live345 implements a multi-layered security architecture to protect your personal data, including:

• TLS 1.3 encryption for all data in transit between your device and the live345 Platform
• AES-256 encryption for personal data stored at rest in our databases
• Role-based access controls limiting employee access to personal data on a need-to-know basis
• Regular third-party penetration testing and vulnerability assessments
• 24/7 security monitoring and intrusion detection systems
• Multi-factor authentication for all internal administrative access to production systems

Despite these measures, no internet-based system can guarantee absolute security. In the event of a data breach that is likely to result in a risk to your rights and freedoms, live345 will notify you without undue delay in accordance with applicable regulatory requirements.

9. International Data Transfers

live345 primarily stores and processes personal data within infrastructure located in data centres subject to international gaming authority jurisdiction requirements. Where data is transferred to third-party service providers located outside Malaysia, live345 ensures that appropriate safeguards are in place, including contractual clauses that require the recipient to protect personal data to a standard equivalent to this Policy.

10. Your Data Rights

Subject to applicable law and our regulatory obligations, you have the following rights in respect of your personal data held by live345:

• Right of Access: Request a copy of the personal data live345 holds about you.
• Right to Rectification: Request correction of inaccurate or incomplete personal data.
• Right to Erasure: Request deletion of your personal data in certain circumstances (subject to legal retention obligations).
• Right to Restriction: Request that we limit the processing of your data in certain circumstances.
• Right to Portability: Request a machine-readable copy of personal data you have provided to us.
• Right to Object: Object to processing based on legitimate interests, including direct marketing.
• Right to Withdraw Consent: Withdraw any consent you have given for data processing at any time, without affecting prior processing.

To exercise any of these rights, contact live345 support using the contact details in Section 15. We will respond to all verified requests within 30 days. We may need to verify your identity before processing requests.

11. Children's Privacy

live345 does not knowingly collect personal data from individuals under the age of 21. The Platform is strictly for adults aged 21 and over. If live345 discovers that personal data has been collected from a person under 21, that data will be deleted and the associated account permanently closed. If you believe a minor has registered on live345, please contact us immediately using the details in Section 15.

12. Marketing Communications

live345 may send you email and push notifications about promotions, bonuses, new games, and live345 news where you have opted in to receive such communications or where we have a legitimate interest in contacting you about similar services you have already used.

You can opt out of marketing communications at any time by: (a) clicking the unsubscribe link in any marketing email; or (b) updating your notification preferences in your live345 account settings; or (c) contacting live345 support and requesting removal from marketing lists. Opt-out requests are processed within 5 business days. Note that opting out of marketing does not affect service-related communications, such as account security alerts and transaction confirmations.

13. Third-Party Links

The live345 Platform does not include links to third-party websites. This Privacy Policy applies solely to data collected and processed by live345 in connection with the Platform and our services.

14. Changes to This Privacy Policy

live345 may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law, or regulatory requirements. Material changes will be communicated to registered players via email or a prominent notice on the Platform at least 14 days before the updated policy takes effect. The "Last updated" date at the top of this page will always reflect the date of the most recent revision.

Your continued use of the live345 Platform following notification of changes constitutes acceptance of the updated Privacy Policy. If you do not agree to the revised policy, you must cease using the Platform and close your account before the effective date.

15. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data rights, or wish to raise a privacy concern, please contact the live345 data protection team:

• Email: [email protected]
• Live Chat: Available 24/7 through the live345 Platform

We aim to respond to all privacy-related enquiries within 5 business days and to resolve them fully within 30 days. If you are not satisfied with our response, you may escalate your complaint to the relevant supervisory authority under live345's licensing jurisdiction.